Privacy policy

Last Updated: September 11, 2026

This Privacy Policy explains how Klay Kicks, operated by KLAY DESIGNERWEAR LTD (Company No. 16620574), collects, uses, stores, and shares personal information when you visit klaykicks.co.uk, place an order, contact us, or otherwise use our services. KLAY DESIGNERWEAR LTD is the data controller responsible for the personal information described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you use our website and services, we may collect:

  • Contact information: name, email address, telephone number, billing address, and delivery address.
  • Order information: products purchased, order history, returns, refunds, cancellations, and delivery information.
  • Account information: account login information, preferences, and settings where customer accounts are available.
  • Payment and transaction information: payment method, transaction status, billing information, and payment confirmation. Full payment card details are generally processed securely by our payment providers rather than stored directly by us.
  • Communications: information you provide when contacting us about an order, return, complaint, or other enquiry.
  • Device and technical information: IP address, browser type, device information, and similar technical identifiers.
  • Website usage information: pages viewed, products viewed, shopping-cart activity, interactions with our website, and similar usage information.
  • Marketing and advertising information: your marketing preferences and information about your interaction with advertisements or marketing communications, where applicable.

We only collect information that is reasonably necessary for operating our store, providing our services, meeting legal obligations, and carrying out the other purposes described below.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe to marketing, submit a form, request a return, or contact us.
  • Automatically through our website, including through cookies and similar technologies.
  • From service providers that help us operate our business, such as Shopify, payment providers, delivery companies, fraud-prevention providers, and customer-service providers.
  • From analytics and advertising partners, including Google and other providers where these services are enabled and permitted by your privacy and consent choices.

3. How We Use Your Personal Information

We use personal information for purposes including:

  • Processing and fulfilling orders: to accept payments, confirm orders, arrange delivery, process returns and refunds, and provide other services requested by you.
  • Customer service: to answer enquiries, provide order updates, resolve complaints, and assist with returns or other issues.
  • Operating and improving our website: to maintain the website, understand how customers use it, improve functionality, and improve our products and services.
  • Security and fraud prevention: to protect customers, verify transactions, prevent fraudulent activity, and protect our website and business.
  • Legal and regulatory requirements: to maintain required business and transaction records and comply with tax, accounting, consumer protection, regulatory, and other legal obligations.
  • Marketing: where permitted by law, to send information about products, offers, promotions, and updates.
  • Advertising and analytics: where permitted and subject to applicable consent requirements, to measure website activity, understand advertising performance, and provide relevant advertising.

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the purpose, we may rely on:

  • Contract: where processing is necessary to provide products or services you have requested, including processing orders, payments, deliveries, returns, and refunds.
  • Legal obligation: where we need to process information to comply with tax, accounting, consumer protection, regulatory, or other legal requirements.
  • Legitimate interests: where processing is reasonably necessary to operate and protect our business, provide customer service, prevent fraud, improve our services, or protect our legal rights, provided those interests are not overridden by your rights and interests.
  • Consent: where consent is required, including for certain marketing activities, advertising technologies, analytics tools, or non-essential cookies. You may withdraw your consent at any time.

5. Cookies and Similar Technologies

  • We use cookies and similar technologies to operate our website, remember preferences, improve website performance, understand how the website is used, and support advertising where applicable.
  • Some cookies and similar technologies are strictly necessary for the website, shopping cart, checkout, security, and other services you request.
  • Other technologies, including certain analytics, advertising, remarketing, and personalisation technologies, are used only where permitted by law and, where required, after you have given consent through our cookie settings.
  • You can accept, reject, or manage non-essential cookies through the cookie preferences available on our website and can change your preferences later.
  • Withdrawing or refusing consent to non-essential cookies will not prevent you from making a purchase.

6. Marketing Communications

  • Where permitted by law, we may send you information about Klay Kicks products, promotions, and updates.
  • We will obtain consent where required. In limited circumstances, we may send marketing about our own similar products to existing customers where the applicable UK existing-customer or “soft opt-in” requirements are met.
  • You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails.
  • Opting out of marketing will not stop essential communications relating to your orders, payments, returns, refunds, account, delivery, or customer-service enquiries.

7. How We Share Personal Information

We may share personal information with trusted third parties where this is necessary to operate our website, process orders, provide customer service, comply with legal obligations, protect our business, or provide services that you have requested. We may share information with the following categories of recipients:

  • Shopify: Our online store is hosted and supported by Shopify. Shopify processes certain personal information to provide its e-commerce, checkout, security, and related services to us and our customers. Certain Shopify features may also involve Shopify processing information for its own purposes in accordance with Shopify's applicable privacy terms. You can review Shopify's Consumer Privacy Policy for more information about how Shopify handles personal information.
  • Payment providers: when you make a payment, relevant information may be shared with the payment methods and providers available at checkout, which may include Shopify Payments, PayPal, Klarna, Apple Pay, Google Pay, card networks, banks, or other payment processors. These providers process information in accordance with their own privacy and security practices.
  • Delivery and logistics providers: we may share your name, delivery address, telephone number, email address, and relevant order information with couriers and logistics providers where necessary to deliver, track, return, or investigate an order.
  • Customer-service and communication providers: we may use service providers to help us respond to customer enquiries, send order confirmations, delivery updates, return information, and other service-related communications.
  • Analytics providers: where permitted by law and subject to your consent where required, we may use analytics providers such as Google to understand how visitors use our website, measure website performance, and improve our services.
  • Advertising and marketing providers: where permitted by law and according to your privacy choices, we may share or make certain information available to advertising platforms and marketing providers to measure advertising performance, show relevant advertisements, or understand interactions with our marketing campaigns.
  • Fraud-prevention and security providers: we may share relevant information with service providers that help us detect suspicious transactions, prevent fraud, protect customer accounts, and maintain the security of our website and payment systems.
  • Professional advisers: we may share information with accountants, legal advisers, insurers, auditors, or other professional advisers where reasonably necessary for legal, accounting, tax, insurance, or business purposes.
  • Government and regulatory authorities: we may disclose information where required by law, court order, regulatory requirement, or a lawful request from a government, law-enforcement, tax, or regulatory authority.
  • Business transfers: if KLAY DESIGNERWEAR LTD is involved in a merger, restructuring, acquisition, sale of assets, or similar business transaction, personal information may be disclosed to relevant professional advisers or prospective parties where appropriate and subject to applicable legal safeguards.

We do not disclose personal information unnecessarily. Where third parties process personal information on our behalf, we expect them to handle that information securely and only for authorised purposes.

Some third-party providers may act as independent data controllers for particular processing activities. In those cases, they are responsible for processing personal information in accordance with their own privacy policies and applicable law.

8. International Transfers

Some of our service providers, including Shopify and other technology providers, may process personal information outside the United Kingdom. Where a transfer of personal information outside the UK is subject to UK data protection transfer restrictions, we use or rely on an appropriate lawful mechanism. This may include:

  • UK adequacy regulations
  • The International Data Transfer Agreement (IDTA)
  • The UK Addendum to the EU Standard Contractual Clauses
  • Another lawful safeguard permitted by UK law

You may contact us if you would like further information about the safeguards used for relevant international transfers.

9. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected. The retention period depends on the type of information and why we hold it. For example:

  • Order and transaction records may be retained for the period necessary to comply with tax, accounting, legal, fraud-prevention, and record-keeping requirements.
  • Customer-service information may be retained for as long as reasonably necessary to deal with an enquiry, complaint, return, dispute, or legal claim.
  • Account information may be retained while your account remains active and for an appropriate period afterwards where necessary for legal, security, or operational purposes.
  • Marketing information may be retained until you unsubscribe, withdraw consent, object to direct marketing, or the information is no longer reasonably required. We may retain limited information necessary to record that you have opted out.

When personal information is no longer required, we will delete, anonymise, or otherwise securely dispose of it where appropriate.

10. Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction. These measures may include:

  • SSL/HTTPS encryption
  • Shopify’s secure e-commerce infrastructure
  • Secure checkout and payment processing
  • Access controls
  • Fraud-prevention and security monitoring
  • Limited access to personal information

Access to personal information is limited to authorised individuals and service providers who need it for legitimate business purposes. However, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure. If you use a customer account, you are responsible for keeping your login credentials confidential. Please contact us if you believe your account or personal information has been accessed without permission.

11. Your UK Data Protection Rights

Under UK data protection law, you may have certain rights in relation to the personal information we hold about you. These rights are subject to applicable legal conditions and exemptions.

  • Right of Access: You may ask us whether we process your personal information and request a copy of the personal information we hold about you. You may also be entitled to information about how your information is used, who it has been disclosed to, how long we expect to keep it, and where it came from if it was not collected directly from you.
  • Right to Rectification: You may ask us to correct personal information that is inaccurate or to complete information that is incomplete. If you believe any information we hold about you is incorrect, please contact us and provide the correct details where possible.
  • Right to Erasure: In certain circumstances, you may ask us to delete your personal information. This right is not absolute. We may need to retain certain information where it is required for legal, tax, accounting, fraud-prevention, dispute-resolution, regulatory, or other lawful purposes.
  • Right to Restrict Processing: You may ask us to restrict how we use your personal information in certain circumstances. For example, this may apply while the accuracy of information is being reviewed or while an objection to processing is being considered. Where processing is restricted, we may continue to store the information but may be limited in how we use it.
  • Right to Data Portability: Where applicable, you may have the right to receive certain personal information you provided to us in a structured, commonly used, and machine-readable format. You may also have the right to ask us to transfer that information directly to another organisation where technically feasible. This right generally applies where processing is based on consent or contract and is carried out by automated means.
  • Right to Object: You may have the right to object to certain processing of your personal information, particularly where we rely on legitimate interests. If you object, we will consider your request and stop processing where required unless we have compelling lawful grounds to continue. You have an absolute right to object to the use of your personal information for direct marketing. If you ask us to stop using your information for direct marketing, we will do so.
  • Right to Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time. For example, you may withdraw consent for certain marketing communications or non-essential cookies through the relevant unsubscribe or cookie-preference options. Withdrawing consent does not affect the lawfulness of any processing carried out before consent was withdrawn.
  • How to Exercise Your Rights: To exercise any applicable privacy right, please contact us at: help@klaykicks.co.uk .Please provide enough information for us to identify you and understand your request. We may ask you to verify your identity where necessary to protect your personal information. We will respond within the period required by applicable UK data protection law.

In some circumstances, we may need additional time where permitted by law, and we will let you know if this applies. You will not normally be charged for exercising your privacy rights. However, applicable law may allow us to charge a reasonable fee or refuse a request where it is manifestly unfounded or excessive.

12. Automated Processing and Profiling

We may use automated technologies to assist with activities such as:

  • Fraud prevention
  • Website analytics
  • Product recommendations
  • Advertising measurement
  • Advertising personalisation, where permitted

Where automated processing or profiling is subject to specific legal requirements, we will provide the information, rights, and safeguards required under applicable UK data protection law.

We do not intentionally use solely automated decision-making to make decisions that produce legal or similarly significant effects on customers without applying the safeguards required by law.

13. Children's Privacy

Our website is not specifically directed at children. We do not knowingly collect personal information from children where parental or guardian consent would be required by applicable law. If you believe a child has provided personal information to us inappropriately, please contact us at help@klaykicks.co.uk so that we can review the matter and take appropriate action.

14. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of websites that we do not operate. We recommend reviewing the privacy policy of any third-party website before providing personal information to it.

15. Complaints and Changes to This Privacy Policy

Complaints: If you have a concern or complaint about how we collect, use, store, or protect your personal information, please contact us first at: help@klaykicks.co.uk .We will review your complaint and respond in accordance with applicable UK data protection requirements. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Changes to This Privacy Policy: We may update this Privacy Policy from time to time to reflect changes to our:

  • Services
  • Technology
  • Business practices
  • Service providers
  • Legal or regulatory requirements

When we make changes, we will publish the updated policy on this website and update the Last Updated date. Where required by law, we will provide additional notice of material changes.

16. Contact Us

If you have questions about this Privacy Policy, how we handle your personal information, or would like to exercise your privacy rights, please contact us:

Website Name: Klay Kicks
Company Name: KLAY DESIGNERWEAR LTD
Company Number: 16620574
Registered Address: 5 Brayford Square, London, E1 0SG, United Kingdom
Email: help@klaykicks.co.uk
Phone: +447466448077
Vat ID: GB 521 8345 05
Contact Form: Here

Support Availability:
Monday to Friday: 9:00 AM to 5:00PM
Closed: Saturday to Sunday
Time Zone: (GMT+00:00) Greenwich Mean Time (London)
We strive to respond within a working day