Our journey began with Klay Designerwear, our established online retail store offering designer clothing, footwear, and accessories. As the business grew, footwear became an increasingly important part of our product range, with more customers looking for a dedicated place to shop for sneakers and contemporary footwear.
To provide a more focused shopping experience, we created Klay Kicks as a specialist footwear storefront. Rather than keeping footwear as just one category within a broader fashion store, Klay Kicks was developed to give customers a dedicated destination for branded sneakers and footwear.
Klay Kicks is operated by KLAY DESIGNERWEAR LTD (Company No. 16620574), a registered UK company. The same legal company also operates our established retail website, Klay Designerwear (klaydesignerwear.com).
Klay Kicks is therefore not a separate legal business. It is a dedicated footwear storefront created under the same company that operates Klay Designerwear. Both websites are owned and operated by KLAY DESIGNERWEAR LTD and share the same registered company information, including the company number, VAT details, and registered business address.
While Klay Designerwear continues to offer a broader selection of designer clothing, footwear, and accessories, Klay Kicks focuses specifically on sneakers and contemporary footwear. Together, both stores form part of the same retail business, with each website serving a different product focus while operating under the same legal company and business structure.