Legal

Privacy Policy

How we collect, use, store, and protect your personal information.

This policy explains how KLAY DESIGNERWEAR LTD collects, uses, stores, and protects your personal data when you use our website and services. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Last updated: February 2026. Effective from: February 2026.

Data Controller

The data controller responsible for your personal data is:

Legal Name KLAY DESIGNERWEAR LTD
Company Number 16620574
VAT Number GB 521 8345 05
Registered Address 5 Brayford Square, London, E1 0SG, United Kingdom
Email help@klaykicks.co.uk

For any questions about how we handle your data, or to exercise your rights under UK GDPR, please contact us using the details above.

What Personal Data We Collect

We collect and process the following categories of personal data depending on how you interact with our website and services:

When You Place an Order

Full name, email address, phone number, billing address, shipping address, payment information (processed securely by our payment providers, as we do not store your full card details), order history, and any communication related to your order.

When You Create an Account

Name, email address, password (encrypted), and any preferences you set within your account.

When You Subscribe to Our Newsletter

Email address and, where provided, your name. You can unsubscribe at any time using the link in every email.

When You Contact Us

Name, email address, and any information you provide in your message, including order numbers and details of your enquiry.

When You Browse Our Website

IP address, browser type and version, operating system, device type, pages visited, time spent on pages, referring URLs, and cookie data. See Section 7 (Cookies) for details.

Lawful Bases for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:

Contract To process and fulfil your orders, manage your account, handle returns and refunds, and provide customer support related to your purchases.
Legitimate Interest To improve our website and services, prevent fraud, ensure security, analyse website usage patterns, and personalise your experience. We always balance our interests against your rights.
Consent To send marketing emails and newsletters. You can withdraw consent at any time by clicking the unsubscribe link in any email or contacting us directly.
Legal Obligation To comply with tax, accounting, and regulatory requirements, including maintaining transaction records as required by HMRC.

How We Use Your Data

We use your personal data for the following purposes: processing and fulfilling orders, sending order confirmations and dispatch notifications with tracking information, managing returns, exchanges, and refunds, responding to customer enquiries and support requests, sending marketing communications where you have opted in, improving our website functionality and user experience, preventing fraud and maintaining website security, and complying with legal and regulatory obligations.

We will never sell, rent, or trade your personal data to third parties for their marketing purposes.

Third-Party Service Providers

We share your personal data with trusted third-party service providers who process data on our behalf to operate our business. These providers are contractually obligated to handle your data securely and only for the purposes we specify.

Shopify E-commerce platform, hosting, order management, and payment processing.
Shopify Payments Credit and debit card payment processing (powered by Stripe).
PayPal Alternative payment processing.
Klarna Buy Now, Pay Later payment services.
Royal Mail and Courier Partners Order delivery and shipment tracking.
Google Analytics Website analytics and usage tracking.
Google Ads Advertising, remarketing, and conversion tracking.
Meta (Facebook and Instagram) Advertising, remarketing, and social media tracking.

Some of these providers may transfer data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the ICO, to protect your data in accordance with UK GDPR.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Order and transaction data 6 years from the date of the transaction, as required by HMRC for tax and accounting purposes.
Account data Retained for as long as your account is active. You can request account deletion at any time.
Marketing and newsletter data Retained until you unsubscribe or request deletion.
Customer support correspondence 2 years from the date of the last communication, unless related to an ongoing dispute or legal matter.
Cookie and analytics data See Section 7 (Cookies) for retention periods specific to each cookie type.

Cookies

Our website uses cookies, which are small text files stored on your device, to provide and improve our services. We use the following types of cookies:

Essential Required for the website to function, including shopping cart, checkout, and session management. Duration: session to 2 weeks.
Analytics Help us understand how visitors use our site (for example, Google Analytics). Data is anonymised where possible. Duration: up to 2 years.
Marketing Used to deliver relevant advertisements and track campaign performance (for example, Google Ads, Meta Pixel). Duration: up to 2 years.
Functional Remember your preferences such as language, currency, and recently viewed products. Duration: up to 1 year.

You can manage your cookie preferences through your browser settings. Please note that disabling essential cookies may affect the functionality of our website, including the ability to add items to your cart and complete checkout.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:

Right of Access

You have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request (SAR).

Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal data.

Right to Erasure

You have the right to request that we delete your personal data, subject to certain legal exceptions (for example, data required for tax records).

Right to Restrict Processing

You have the right to request that we limit how we use your data in certain circumstances.

Right to Data Portability

You have the right to request your personal data in a structured, commonly used, machine-readable format for transfer to another service.

Right to Object

You have the right to object to processing based on legitimate interest or for direct marketing purposes. Where you object to marketing, we will stop processing immediately.

Right to Withdraw Consent

Where we rely on your consent to process data (for example, marketing emails), you can withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at help@klaykicks.co.uk. We will respond to your request within one calendar month, as required by UK GDPR. There is no charge for most requests, although we may charge a reasonable fee for manifestly unfounded or excessive requests.

Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction.

These measures include SSL and TLS encryption across our entire website, PCI-compliant payment processing through Shopify Payments, access controls limiting data access to authorised personnel only, and regular reviews of our data handling practices.

While we take all reasonable steps to protect your data, no method of transmission over the internet is completely secure. We encourage you to keep your account credentials confidential and contact us immediately if you suspect unauthorised access to your account.

Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at help@klaykicks.co.uk and we will take steps to delete that information.

International Data Transfers

Some of our third-party service providers (such as Shopify, Google, and Meta) operate outside the United Kingdom. Where your personal data is transferred outside the UK, we ensure that appropriate safeguards are in place to protect your data in accordance with UK GDPR.

These safeguards include transfers to countries recognised by the UK government as providing an adequate level of data protection, or the use of Standard Contractual Clauses (SCCs) approved by the Information Commissioner's Office (ICO).

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Where changes are significant, we may notify you by email or through a notice on our website.

Complaints

If you are unhappy with how we have handled your personal data, we encourage you to contact us first so we can try to resolve your concern at help@klaykicks.co.uk.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection:

Information Commissioner's Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline 0303 123 1113
Website ico.org.uk
Independent Retailer Disclosure

KLAY DESIGNERWEAR LTD is an independent retailer. We are not affiliated with, authorised by, endorsed by, or officially connected to any of the brands listed on this website. All brand names and trademarks are the property of their respective owners and are used solely for product identification purposes.

KLAY DESIGNERWEAR LTD · Company No. 16620574 · VAT No. GB 521 8345 05

Registered in England and Wales · Verify on Companies House